Your Progressive Preschool Awards 2024 experience starts here

There are now just a matter of hours before the Progressive Preschool Awards 2024, with the final preparations being made for what is set to be a glittering occasion.

As a taster of what’s in store once you step into the Royal Lancaster London tomorrow (12 November), you can check out the official awards brochure by clicking here.

Some 400 guests will be met by some very special friends from Magic Light Pictures – Pip and Posy and The Gruffalo – before taking their seats at tables dressed with some cute table centres and themed menus, and the traditional game of Higher or Lower – sponsored by The Insights Family – will give guests the chance to win a Virgin Experience Voucher.

Some amazing prizes have also been generously donated for the raffle, in aid of licensing industry charity, The Light Fund. These include a Fortnum & Mason Fireside Hamper, a trip to see The Snowman stage show, Jo Malone fragrances and an e-bike among other prizes.

Plus, the goody bag is back – courtesy of Trixie – and it’s one that you don’t want to miss.

The Progressive Preschool Awards 2024 finalists are:

Best Supermarket Retailer of Preschool Products
(sponsored by Paramount Consumer Products and Experiences)

  • Aldi
  • Asda
  • Lidl
  • Morrisons
  • Sainsbury’s
  • Tesco

 

Best Multiple Retailer of Preschool Products
(sponsored by Misirli)

  • Hamleys
  • JoJo Maman Bébé
  • Mamas & Papas
  • Matalan
  • Smyths Toys
  • The Entertainer

 

Best Mixed Category Retailer of Preschool Products
(sponsored by Rainbow Designs)

  • Argos
  • B&M Stores
  • Blue Diamond
  • Boots
  • British Garden Centres
  • Home Bargains
  • Marks & Spencer
  • Primark
  • The Works

 

Best Department Store Retailer of Preschool Products
(sponsored by Spring Fair)

  • Elys (Morleys Group)
  • Fenwick
  • Harrods
  • Jarrolds
  • John Lewis
  • Selfridges

 

Best Online Retailer of Preschool Products
(sponsored by Aykroyds)

  • Argos.co.uk
  • Character.com
  • George.com
  • JohnLewis.com
  • Kidly.co.uk
  • Mamasandpapas.com
  • My1stYears.com
  • NaturalBabyShower.co.uk
  • Next.co.uk
  • SmythsToys.com
  • TheToyShop.com
  • Very.co.uk

 

Best Independent Nursery Retailer
(sponsored by Joie)

  • The Baby Barn Pram and Nursery Centre, Rugby
  • Baby Loves, Wilmslow
  • Baby Store, Sheffield
  • Bambinos and Beyond, Burton-On-Trent
  • Bump Start Baby Shop, Milton Keynes
  • Cloud Nine Baby Boutique, Hitchin
  • Finney’s Pram and Nursery Specialist, Newry
  • Lesters Nursery World, Manchester
  • Prams & Cots Galore, Chester
  • Winstanleys Pramworld, Stoke On Trent

 

Best Independent Apparel Retailer
(sponsored by Hippychick)

  • Blue Almonds, London
  • Childsplay Clothing, Essex
  • Coccolino Childrenswear, Norwich
  • The Leveret, Amersham
  • Little Rascals Boutique, Driffield
  • Perfect Little Thing, Bolton
  • Smarty Pants Childrenswear Boutique, Dundee
  • Snügg, Sheffield
  • This Little Piggy, Wokingham
  • Tigers ‘n’ Tiaras, Henley On Thames

 

Best Independent Toy Retailer
(sponsored by Acamar Films)

  • Armadillo Toys, Leeds
  • Boo’s Toy Shop, Dorchester
  • Gosling Toymaster, Marple
  • Howleys Toys, Weymouth
  • Jollys Toys & Games, Thrapston
  • The Olive Branch Toy Shop, Castle Donington
  • Starlings Toys, Bury St Edmunds
  • Toytastik, Chepstow
  • Treasures Toys, Wetherby
  • Wally’s Toys, Thame

 

Best Independent Giftware Retailer
(sponsored by H&A)

  • Acorn & Pip, Slaithwaite
  • Bizzybods, Nantwich
  • Bumble & Twig, Oundle
  • Junior Edition, Brighton
  • The Lovely Little Toy Shop, Southwell
  • Molly Meg Children’s Store, Islington
  • Niddle Noddle, Crouch End
  • Pingo Pongo, London
  • Popsy & Peanut, Towcester
  • So Tiny London, London

 

Best Retailer Newcomer
(sponsored by DKB Toys & Distribution)

  • Ayrshire Baby Centre, Irvine
  • Bee & Bloom, Cowbridge
  • Bloom & Alfie, Chipping Norton
  • Booghe, Birmingham
  • Kaliedy, County Wicklow
  • Little Dots, Stone
  • Lucky & Gray, Burford
  • Moo Like A Monkey, Canterbury
  • Newbie & Me, Birmingham
  • Stork of Stamford, Stamford

 

Best Preschool Retail Initiative
(sponsored by Penguin Ventures)

  • Asda Baby and Toddler Club
  • Bluey The Sign at Selfridges
  • Boots x The Prince’s Trust
  • CoComelon Toys at Smyths Toys Superstores
  • JoJo Maman Bébé and Action for Children
  • PAW Patrol on the Road
  • Peppa Pig x Natural History Museum range, for F&F at Tesco
  • Peter Rabbit x JoJo Maman Bébé

Best Preschool Apparel Range
(sponsored by Hasbro)

  • Bluey and Primark from Aykroyds
  • Elmer the Patchwork Elephant Spring Summer 24 Range from JoJo Maman Bébé
  • The Gruffalo Spring Summer 24 Accessories for Asda from Brand International Group
  • The Gruffalo and Friends with Team GB Spring Summer 24 Collection for Asda from Aykroyds
  • Lilliputiens Children’s Backpack Range from Juratoys
  • PAW Patrol Summer Sleeptime Range for Character.com from TDP Textiles
  • Peppa Pig at the Natural History Museum Range for F&F at Tesco from Blues Group
  • Peppa Pig by MORI from MORI
  • Peter Rabbit Baby Sock Range for Tesco from Misirli
  • Tiny Tatty Teddy Spring Summer 24 Range for George at Asda from Poetic Brands

 

Best Preschool Toy Range
(sponsored by BBC Studios)

  • Blippi from Tonies
  • CoComelon Peek-A-Boo JJ from Jazwares
  • Eric Carle Wooden Games from Robert Frederick
  • Hey Duggee Plush Range from Golden Bear
  • Ooni Pizza Oven from Casdon
  • Pip and Posy Plush Range from Bandai
  • Sesame Street Tickle Me Elmo from Just Play
  • Shake It Bluey from VTech
  • Spidey & His Amazing Friends Electric Bumper Car Ride On from MV Sports & Leisure
  • Toomies Bluey Bath Range from TOMY UK

 

Best Non-Licensed Toy Range
(sponsored by Toy Fair 2025)

  • Build-a-Slice Pizza Cart from LeapFrog
  • Crocodile Creek Puzzles, Playballs and Arts and Craft Sets from Hippychick
  • Farmyard Wooden Toy Range from Orange Tree Toys
  • Fun Fair from Bigjigs Toys
  • Janod Barbecue from Juratoys
  • Little Timbers for Tesco from Hunter Price International
  • Mini Micro Scooter from Micro Scooters
  • Plus-Plus Big from Plus-Plus
  • Smoby Activity Wall from Simba Smoby UK
  • Xootz Magical Unicorn Electric Ride-On from Wilton Bradley

 

Best Preschool STEM or Educational Range
(sponsored by Dr Gummer’s Good Play Guide)

  • 102 Piece Rainbow Creative Pack from Connetix
  • Alphablocks Learning Toys from Trends UK
  • Buki France Mini Sciences Kits from Halilit
  • Crazy Forts Mega Kit from DKB Toys
  • Design & Drill Robot Workshop from Learning Resources
  • Janod Brico’Kids Big Robot DIY Workbench from Juratoys
  • Let’s Learn Natural History Museum STEM Kits from Galt Toys
  • Mr. Pencil’s Scribble & Write from LeapFrog
  • Outdoor Learning Range from Eduk8 Worldwide
  • Toyi Inventions STEAM Building Kit from Bigjigs Toys

 

Best Preschool Publishing Range
(sponsored by Redan Publishing)

  • Bluey Publishing Range from Penguin Random House Children’s – Ladybird
  • CoComelon Publishing Range from Farshore, HarperCollins
  • Ditty Bird Interactive and Musical Sound Books from Ditty Bird
  • Have You Heard Of… Harry Styles Flip, Flap, Turn and Play Books from Hachette Children’s Group
  • Numberblocks: Countdown to Bed from Sweet Cherry Publishing
  • Peppa Pig Magazine from Story House Egmont
  • Poppy and Sam Nature Sounds by Sam Taplin and Lizzie Walkley from Usborne
  • Spot Preschool Publishing Range from Penguin Random House Children’s
  • That’s Not My… Farm from Usborne
  • The Very Hungry Caterpillar Preschool Range from Penguin Random House Children’s

 

Best Preschool Home or Furniture Range
(sponsored by the team at Media Snug)

  • Alpha+ Highchair from Hauck
  • Bluey Halloween Collection Exclusively for Asda from Dreamtex
  • Chapter B Kids Club By Billie Faiers Debut Nursery Collection for Tesco from Hunter Price International
  • Ciro from Uppababy
  • Elite Study Desk and Chair from Boori
  • Japandi Furniture Collection from Tutti Bambini
  • Kubbie Sleep from Joie
  • Maxi-Cosi Toucan 3-in-1 Learning Tower from Dorel
  • Peppa Pig Bedding Exclusively for Next from Character World Brands
  • SnüzPod Studio from Snüz

 

Best Preschool Gift Range
(sponsored by Moonbug Entertainment)

  • Kaloo Carre Douceur from Juratoys
  • Little Seedlings Gardening Collection For Dobbies from Hunter Price International
  • Paddington for Baby Range from Rainbow Designs
  • PAW Patrol Gifting Range for Boots from H&A
  • Personalised Tiny Tatty Teddy Wooden Based LED Light from Personalised Memento Company
  • Peter Rabbit Games Range from Orchard Toys
  • Peter Rabbit Silver Collection from Enesco
  • The Gruffalo Anniversary Gift Set for Asda from Roy Lowe
  • The World of Peter Rabbit and eatsleepdoodle Placemat To Go Collection from eatsleepdoodle
  • Warmies soft toys from Warmies

 

Best Car Seat Range
(sponsored by VISTA PR)

  • All in All Ultra Rotate i-Size Car Seat from Cosatto
  • Anoris T2 i-Size from Cybex
  • BeSafe Beyond from BeSafe International
  • Cosmo 2.0 from Avionaut
  • Doona X from Doona
  • i-Size Top Tether Spin Car Seat from My Babiie
  • Maxi-Cosi Nomad Plus from Dorel
  • Nuna PRUU from Nuna
  • One 3 from Axkid
  • Sprint from Joie

 

Best Preschool Wheeled Goods Range
(sponsored by Harrogate International Nursery Fair)

  • Altima All-in-One Travel System from Ickle Bubba
  • Dryk Duo Plus from Hauck
  • iCandy Orange 4 from iCandy World
  • Maxi-Cosi Fame Premium Bundle from Dorel
  • Orfeo from Cybex
  • Reef 2 from Silver Cross
  • Roma Capsule 3 from Roma Prams
  • Urban Glide 3 from Thule
  • The WonderFold W-Range from Wonderfold
  • Wow 3 from Cosatto

 

Best Preschool Essentials Range
(sponsored by PreschoolNews.net)

  • Brush-Baby Oral Healthcare Products from Brush-Baby
  • Cloud B Cloud-Box Sleeping Aid from BTL Diffusion
  • Disney FUNtainer Collection from Thermos
  • MiniMies G5 Shoulder Carrier from MiniMies
  • Natural Start Bottles from Tommee Tippee
  • Omni Dream Linen Baby Carrier from Ergobaby
  • Right Temp Light Up Otter from Infantino
  • Sleep Bag Swaddler from Kyte Baby
  • Trixie Silicone Tableware Range from Trixie
  • Ubbi Diaper Pail from Ubbi & Pearhead

 

Best Infant Development Range
(sponsored by Bump PR)

  • 4-in-1 Tummy Time Fawn from VTech
  • Care Bears Baby Range from Sambro
  • Disney Baby The Lion King Range from Rainbow Designs
  • First Years See-Saw Counter from Galt Toys
  • Janod Box Range from Juratoys
  • Little Big Friends Playmat and Playgym from BTL Diffusion
  • Ocean Tummy Time Triangle from Melissa and Doug
  • Rolling Sensory Sorter from Bigjigs Toys
  • Trixie Wooden Silicone Sensory Toys from Trixie
  • Tummy Time Musical Toys from Halilit

 

The Eco Award
(sponsored by Poetic Brands)

  • Aura Wrap Sustainable Range from Ergobaby
  • Eco Babybols from Babymoov
  • Jungle Cubs Organic Muslin Squares from Bloomsbury Mill
  • Lässig and Raddis Cotton Little One and Me Bathrobe from Lässig
  • On-The-Go Game Duo Garden Friends from Petit Collage
  • Organic Palm Moses Basket from Clair de Lune
  • Original Waxed Cotton Coveralls, Bibs & Napkins from Nana’s Manners
  • Pura Nappies and Nappy Pants from Pura
  • Versatrax Trio from Joie
  • Wilberry Eco Comforters from The Puppet Company

 

The Marketing Award
(sponsored by Azaria PR)

  • Bing’s Nature Explorers with the Wildfowl and Wetlands Trust (WWT)
  • Bluey at Kew Gardens and Wakehurst
  • Peppa’s 20th Anniversary Cinema Party
  • Peppa Pig’s Discovery Room with The Natural History Museum
  • Peppa Pig and Trotters with Liberty from Hasbro
  • Royal Mail celebrating 20 Years of Peppa Pig

 

What Parents Love
(sponsored by The Insights Family)

  • Childs Farm
  • Disney
  • Fisher-Price
  • Graco
  • Hasbro
  • Huggies
  • LeapFrog
  • LEGO
  • Mamas & Papas
  • Pampers
  • Tommee Tippee
  • VTech

 

Best Wholesaler or Distributor of Preschool Products
(sponsored by Jazwares)

  • bébélephant
  • Cheeky Rascals
  • DKB Toys & Distribution
  • Hippychick
  • Kayes of Cardiff
  • Little Concepts
  • Toynamics
  • Wild Seven
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