“You can’t always rely on customers seeking you out”

During a turbulent few years for all businesses, Character.com, like most others, has had to be reactive during the challenges bought about by the pandemic. But following a recent investment, there are big plans to grow the company from its already strong position as a key retailer in the licensed preschool space. Progressive Preschool sat down with buying director Karen Hewitt, to find out more…

Karen Hewitt, buying director, Character.com
Karen Hewitt, buying director, Character.com

While being an online retailer may have stood Character.com in good stead in terms of the volume of sales during the Covid lockdowns and High Street closures, the last year has been far from a straightforward period of business for the Swansea-based firm. Karen Hewitt, buying director at Character.com, recalls: “The most apt description would be a rollercoaster ride. The effects of Covid and Brexit have made running a business harder than ever before and it seems that every vertical, in every industry has been affected in one way or another.

“That’s meant a year being more reactive that we’d have liked, where some plans were put on hold and others put to the top of the priority list.”

To read the full feature in the digital issue of Progressive Preschool, simply click here.

MORE NEWS
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
TIAAwards500x500
 
Retailers can compete nationally in like-for-like categories and can apply in more than one category, if applicable....
PaddingtonGap500x500
 
Gap is collaborating with the Paddington brand on a limited edition capsule collection of baby and toddler wear to celebrate the release of Paddington in Peru, which hits UK cinemas on 8 November....
MisirliPPSA500x500
 
Christine Roberts, head of licensing at Misirli, explains why the company supports the Progressive Preschool Awards....
JoolzHubnew500x500
 
The Joolz Hub² has been designed to meet the needs of urban parents, with a space-saving design shaped and refined following a survey of 5,000 parents....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.