Visitor numbers to new attraction at Changfeng Ocean World in Shanghai expected to surpass 500,000 annually.
The world’s biggest Octonauts attraction opened its doors last month, with visitor numbers expected to surpass 500,000 annually.
The new interactive attraction is based at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain. It features a fully submerged Octopod capsule in the ‘Ray Bay’ experience.
Visitors will be able to join their favourite characters including Captain Barnacles, Kwazii and Peso, learning about the world’s oceans and help save baby rays. They will also be able to take home a memento of their day, with a range of Octonauts merchandise available to buy on-site at a dedicated SEA LIFE gift shop.
The launch of the new attraction comes ahead of a new content launch for Octonauts – spin-off series Octonauts: Above & Beyond is preparing for its global debut this autumn, with licensing partners due to be revealed shortly.
The new Octonauts experience in Shanghai builds on the momentum of previous SEA LIFE partnerships with Merlin Entertainments in the UK, Europe, Australia and the US, with additional new activations due to be announced.
“What better way to bring the brand to life than a fully immersive attraction at a world-class SEA LIFE centre”, said Ron Allen, evp commercial at Silvergate Media. “This promises to be an exciting year for the brand as we build up to the launch of Octonauts: Above and Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”
