Wheat launches in the UK exclusively on thelittleloop

The Danish childrenswear brand joins a variety of sustainable brands on the platform, with a collection of 43 pieces for one to 12 year-olds.

Wheat’s decision to launch on a clothing rental platform in the UK is part of its commitment to reducing its environmental impact and promoting a circular economy. By renting its clothing, the brand hopes to extend the life of its clothing and reduce waste. thelittleloop also offers parents a more affordable way to access quality clothing.

Wheat offers a range of clothing for children up to 12 years-old, including prints, vibrant colours and durable materials. The clothing is made from sustainable materials such as organic cotton and recycled polyester and is produced in factories which prioritise ethical working conditions.

Julie Andersen, brand director at Wheat, commented: “We’re excited to bring our sustainable and stylish clothing to the UK market through this rental platform. We believe that children’s clothing should be both durable and beautiful, and that it’s possible to create clothing that is sustainable and affordable at the same time.

“We hope that by offering our clothing through a rental service, we can help reduce waste and promote a more sustainable approach to fashion.”

Charlotte Morley, ceo and founder of thelittleloop, added: “This is the first time in the UK that a kids-wear brand has launched exclusively on a rental platform. We’re so thrilled to have Wheat join us as a partner. Our values around sustainability and protecting the future for our children are perfectly aligned, and we know our customers are going to love the clothes.”

MORE NEWS
MerryChristmasPN500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from PreschoolNews.net over the past 12 months....
TIAAwards500x500
 
The winners - including Overall Toy Retailer of the Year for 2024 - will be announced, along with any other special BTHA awards, on Tuesday 21 January 2025 at an evening function of the first evening of London Toy Fair....
TikiriToys500x500
 
Tikiri's range of infant toys and nursery essentials further expands and enhances Rainbow's comprehensive offering to the nursery sector....
DavidWelshandVanessa500x500
 
David Welsh, md of Allison Baby - parent company of Nuna, Graco and Joie - was invited to attend a gala event on 10 December marking 120 years of Rolls-Royce, which also spotlighted Nuna sub-brand Tavo Pets....
NunaBMW500x500
 
Set to launch in January 2025, the one-of-a-kind Nuna x BMW collection features a curated selection of parenting essentials, including pushchairs, carry cots and the must-have Essential bag....
ThePuppetCompany500x500
 
Family-run toy and gift company The Puppet Company has added a cute new range of baby comforters to its selection of hand puppets, finger puppets, soft toys and more....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.