Having run successfully for the past three years, the What Parents Love consumer award is returning for the Progressive Preschool Awards 2024, in collaboration with kids’ market intelligence specialist, The Insights Family.
For this award, the company asked UK parents with children aged from 1-3 (between 1 January 2024 – 26 September 2024) what are the most trusted brands based on fandom and advocacy.
The shortlisted brands for the award are:
- Childs Farm
- Disney
- Fisher-Price
- Graco
- Hasbro
- Huggies
- LeapFrog
- LEGO
- Mamas & Papas
- Pampers
- Tomme Tippee
- VTech
The winner will be presented with their trophy along with the victors in the Retail, Product, Marketing and Wholesaler/Distributor categories at the Progressive Preschool Awards 2024, taking place on Tuesday 12 November at the Royal Lancaster London.
“The What Parents Love Award recognises the exceptional brands that have earned the trust of parents by delivering products and services that truly enhance family life,” commented Tom Williams, ceo at The Insights Family. “These brands demonstrate a deep understanding of parents’ and deliver upon their values. I would like to congratulate the 12 finalists, and I look forward to announcing the winner at what promises to be a brilliant event.”
Sponsors of the 2024 event include: Acamar Films, Allison Baby (Joie), Aykroyd & Sons, Azaria PR, BBC Studios, BTHA/Toy Fair, Bébélephant, DKB Toys & Distribution, Good Play Guide, H&A, Harrogate International Nursery Fair, Hasbro, Jazwares, Juratoys, Kids Industries, Misirli, Moonbug Entertainment, Paramount, Penguin Ventures, Poetic Brands, Rainbow Designs, Redan Publishing, The Insights Family, Trixie, Toymaster and Vista PR.
Tickets and tables for the event can be reserved easily and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085. It is recommended that you reserve your place(s) as soon as possible.
www.progressivepreschoolawards.co.uk | #PPSA24
