Orchard Toys’ Simon Prest on maintaining strong momentum through 2018’s second half.
The first two quarters of the year are important for any brand, as they set the foundations for the rest of the year.
PreschoolNews.net spoke to a number of key suppliers across the preschool sector to find out how 2018 is treating them.
Today: Simon Prest, sales director, Orchard Toys
“We’ve had a very successful 2018 so far, having seen record sales for the year to date. We’re hopeful that this success will continue into the later half of the year, with us gearing up for the all-important Q4.
Our preschool age 18 month+ games are increasingly popular. Farmyard Heads & Tails and Smelly Wellies have seen phenomenal sales with both being firmly placed in our top ten bestsellers, while the ever popular Shopping List and Match and Spell games are number one and two respectively in our top ten.
Our biggest area of potential growth is in export markets abroad, with China being our biggest and fastest growing export market. This is an exciting global marketplace which is ever expanding with new channels and ideas – a space we definitely want to be a part of.
We have no worries and believe the demand for preschool toys in the second half of the year will be as high as ever.”
This feature originally appeared in the July/August 2018 edition of Progressive Preschool. Click here to read the full publication.
