As the leading baby product company prepares to make its mark on visitors to Kind und Jugend over the next few days, Dorel’s marketing manager Debbie Wakefield shares a little of what’s in store.
“We all know that these are tough times for retail and of course there is a massive air of uncertainty in the UK around Brexit, so consumers are naturally spending less and worrying a little more about the price of everything,” says Debbie. “Because of this, 2019 has not been as we had expected, but we are looking forward and see 2020 as an incredible opportunity.”
“2020 is going to be a crazy year,” Debbie continues. “We have so many new launches to show off, many of which will be on display on the stand at Kind und Jugend.”
Dorel’s immense product portfolio spans across five brands in the UK – Maxi-Cosi, Quinny, Tiny Love, Safety 1st and Bébé Confort, catering for every family’s needs and lifestyle. Each will be introducing a whole range of new product throughout the last few months of 2019 and into early 2020.
For car seat brand Maxi-Cosi this includes Mica, a new i-Size rotative complete with extended rear-facing travel and Marble, Maxi-Cosi’s first lie-flat infant carrier with reclining mechanism.
On the pushchair front, Quinny will be promoting a full relaunch with its brand new tracel-themed NXTGEN collection, which consists of the ultra-compact Quinny LDN, the comfortable Quinny VNC and the fashionable Quinny PAR.
“The new Quinny lines are travel-themed,” explained Debbie, “with the pushchair names referring to London, Paris and Vancouver – cities that are as lively, modern and versatile as today’s new parents.”
As the expert in home and car safety, Safety 1st will be maximising its collection with a whole new range of affordable pushchairs and car seats, while the show highlight for Tiny Love will be the new Tummy Time Mobile Entertainer, an engaging, interactive toy which extends babies’ essential tummy-time development.
With so much newness launching both now and in the coming months, Dorel Juvenile has every angle covered as it continues in its quest to help make family life as easy as possible.
