“We just have to keep doing what we can,” says Starlings Toys’ Jon Starling

Free local delivery, outdoor toys, games and puzzles. These are some of the lines that have kept on selling for Jon Starling, owner of Starlings Toys – a five store Toymaster member and winner of several industry awards, calling PreschoolNews.net for a chat today.

“The situation is, of course, hugely difficult and the effects will be felt for some time. In the meantime all we can do is adapt and survive,” Jon told PreschoolNews.net.

Screen Shot 2020-04-24 at 11.39.50
Starlings’ Garden Toy Deal is an example of what business can be done in the interim.

He continued: “However, there is trade coming through as kids need to be entertained while they’re at home, and we’ve learned a few new tricks in terms of getting product out to people. We’ve been offering free, local safe delivery of products requested, plus we’ve helped offer some inspiration such as our Garden Toy Deal which offers a bundle of great outdoor products for a set price. It’s not the level of trade we would like, or we need, but it’s something to help settle some bills and of course being able to keep our customers happy is a huge positive – it’s the heart of what we want to achieve.”

Screen Shot 2020-04-24 at 11.57.38
Adapt and survive: The Starlings Toys website is updated to highlight the currently demanded ranges.

Jon also said that suppliers have been helpful and they had been in regular communication with them regarding product and payment.

He concluded: “We’d had our summer stock arrive just prior to the current situation, which is good, but we are fearful of the timing and lack of retail opening at such a key time of year. My best case scenario – a great, hot summer and a real appetite for consumer shopping – let’s hope!”

MORE NEWS
MerryChristmasPN500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from PreschoolNews.net over the past 12 months....
TIAAwards500x500
 
The winners - including Overall Toy Retailer of the Year for 2024 - will be announced, along with any other special BTHA awards, on Tuesday 21 January 2025 at an evening function of the first evening of London Toy Fair....
TikiriToys500x500
 
Tikiri's range of infant toys and nursery essentials further expands and enhances Rainbow's comprehensive offering to the nursery sector....
DavidWelshandVanessa500x500
 
David Welsh, md of Allison Baby - parent company of Nuna, Graco and Joie - was invited to attend a gala event on 10 December marking 120 years of Rolls-Royce, which also spotlighted Nuna sub-brand Tavo Pets....
NunaBMW500x500
 
Set to launch in January 2025, the one-of-a-kind Nuna x BMW collection features a curated selection of parenting essentials, including pushchairs, carry cots and the must-have Essential bag....
ThePuppetCompany500x500
 
Family-run toy and gift company The Puppet Company has added a cute new range of baby comforters to its selection of hand puppets, finger puppets, soft toys and more....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.