Volvo CE and Brio will launch a new range of wooden construction toys in Autumn 2022.
Brio Builder’s latest offering is a construction system featuring a wheel loader, hauler and excavator, designed in close collaboration with Volvo CE, all sporting the iconic yellow livery of Volvo CE.
The new partnership is designed to inspire a new generation of budding engineers, in children aged three and over.
Arvid Rinaldo, brand partnership at Volvo CE, commented: “We’re thrilled to see this partnership with Brio come to life. This is the first time these two Scandinavian brands have collaborated, but we have forged a strong bond, united by a number of shared values including quality, safety, a passion for exceptional design and a commitment to environmental responsibility.
“Thanks to a close relationship between teams across the two brands, the Brio models have been thoughtfully created to align with Volvo CE’s brand identity. We are always looking for ways to encourage and boost engineering talent in children and with these Brio construction kits, we’re providing a fun way to explore the world of work, practise hand-eye coordination and develop a love of design and building.
“With this initiative, we’re helping our youngest demographic to explore the fascinating world of construction through play.”
Made from FSC certified beech wood and plastic pieces, with easy to use tools, the Volvo CE Wheel Loader, Hauler and Excavator are designed for little hands to play with.
The toys feature realistic play functions such as mechanical dumping, lifting, and hauling, similar to that seen on real-life construction vehicles.
Dan Nordlund, product designed for Brio Builder, added: “The play possibilities are endless when children start building with Builder. And with these new Volvo-themed vehicles, the construction play takes on a whole new level of fun. Kids can now build their massive machines, act out a real-life inspired construction site and then reinvent and rebuild to their heart’s desire.”
As part of the partnership, a Brio Builder Station will also be added to the Volvo Museum at Eskilstuna and it is here that a life size wooden replica of the Wheel Loader will be housed when it is not being exhibited at other events.
