Vivid Goliath is taking its first steps into the infant sector with the launch of Modimi, a future-focused range of toys which grow along with the child.
The new range has sustainability at its core – it is made from durable, recycled materials – and offers a wide variety of sensory and cognitive play experiences.
Based on the Montessori principle that focuses on the most natural way a child develops, Modimi encourages a child’s fine motor skills, colour recognition and hand strength, while allowing toddlers to enjoy building and creating.
Aimed at ages 10-36 months, the modular range has been developed in partnership with parents, child psychologists and teachers to cover all child development stages.
Prices start at £9.99 with animal themes including baby elephant and puppy, through to a giftable dinosaur set at £29.99.
“Modimi represents a strategic move for the company into the infant sector as we look to grow all areas of our business,” commented Chloe Burrowes, senior brand manager at Vivid Goliath. “More and more parents are looking for affordable play solutions that grow with the child while also offering the peace of mind that they are investing in products that are sustainable and have a positive impact on our environment.”
A parent and gifting, digitally-led marketing campaign is planned to support the launch in July, alongside working with key opinion formers, influencers and third parties.
