Toy Fair New York to host new World of Toys pavilion with Spielwarenmesse

New pavilion will welcome more global brands and toys to NYC’s expanded Javits Center.

The Toy Association has sealed a new partnership with Spielwarenmesse eG to bring its World of Toys Pavilion to Toy Fair New York 2022.

This will mark the first time that Toy Fair New York will be hosting a World of Toys Pavilion, with the opportunity made possible by the newly expanded Jacob K Javits Convention Center.

The show is due to take place on 19-22 February, 2022.

Spielwarenmesse eG’s World of Toys programme offers a hassle-free platform for exhibiting at international industry events, providing companies with access to global markets and retailers.

Exhibitors in the World of Toys Pavilion at Toy Fair New York will receive comprehensive support in organising their attendance at the marketplace, including a ready-made booth with basic furniture and fixtures. The service package covers initial planning, organisational and marketing services, plus on-site support. The pavilion (2,153 square feet) will be housed in a central location on Level 3 of the Javits Center.

“Toy Fair New York is a world-renowned, international marketplace celebrating its 118th year and we are eager to welcome even more new global brands and innovative toys from all over the world,” said Steve Pasierb, president and ceo of The Toy Association. “This opportunity leverages the newly expanded and renovated Javits Convention Center that will house the World of Toys Pavilion, along with many more show enhancements.

“We are thrilled to offer buyers, media, and all attendees an even more enriching global experience at Toy Fair New York ’22 thanks to the addition of the pavilion.”

Commenting on the growing World of Toys family, Ernst Kick, ceo of Spielwarenmesse eG, stated: “We’ve been following developments in the US for several years and have also conducted a survey among all our regular customers which generated a very encouraging response. Now that the contract has been signed, we’re finally in a position to support exhibitors wanting to access the US market.”

Manufacturers interested in taking part can book a space in the World of Toys Pavilion at Toy Fair New York until the end of October. For details, contact Martin von Vopelius at Spielwarenmesse eG.

MORE NEWS
MerryChristmasPN500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from PreschoolNews.net over the past 12 months....
TIAAwards500x500
 
The winners - including Overall Toy Retailer of the Year for 2024 - will be announced, along with any other special BTHA awards, on Tuesday 21 January 2025 at an evening function of the first evening of London Toy Fair....
TikiriToys500x500
 
Tikiri's range of infant toys and nursery essentials further expands and enhances Rainbow's comprehensive offering to the nursery sector....
DavidWelshandVanessa500x500
 
David Welsh, md of Allison Baby - parent company of Nuna, Graco and Joie - was invited to attend a gala event on 10 December marking 120 years of Rolls-Royce, which also spotlighted Nuna sub-brand Tavo Pets....
NunaBMW500x500
 
Set to launch in January 2025, the one-of-a-kind Nuna x BMW collection features a curated selection of parenting essentials, including pushchairs, carry cots and the must-have Essential bag....
ThePuppetCompany500x500
 
Family-run toy and gift company The Puppet Company has added a cute new range of baby comforters to its selection of hand puppets, finger puppets, soft toys and more....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.