Toy Fair – which is celebrating its 70th anniversary in 2024 – has attained its highest re-booking rate in many years with more than 90% of the exhibition space being re-sold to returning exhibitors.
With approximately six months still to go, the show has also received more than 60 new applications, some from companies returning after a period of absence, some brand new.
Exhibitors looking to repeat a successful 2023 showing earlier this year include the likes of Golden Bear Toys, Vivid Goliath, LEGO, Ty, Hasbro UK, Orchard Toys, Zapf Creation, Basic Fun! and Character Options among others.
Toy Fair will return to London’s Olympia from 23-25 January 2024 across the Grand and National Halls (including both galleries), with the entire ground floor and popular Greenhouse area for smaller companies already sold out.
“We are blown away by the support and loyalty the show continues to receive from its returning exhibitors,” commented Majen Immink, BTHA’s head of Toy Fair. “It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair. We continue to work hard to maintain the event’s relevance and hugely appreciate and acknowledge this ongoing support notably as we reflect back on the success of the past 70 years of Toy Fair.”
Majen continued: “With many new applicants still to allocate and considerable ongoing enquiries, we are working with the venue throughout the redevelopments with regards to possible expansion of the show’s footprint in order to accommodate the growing appetite for space.
“The team very much looks forward to welcoming the industry back in January and celebrating the show’s 70th year by creating some nostalgic moments whilst also eager to witness the many incredible new products launching at the show and throughout 2024.”
Companies still considering exhibiting are encouraged to apply as soon as possible to avoid missing out. Apply online at www.toyfair.co.uk. For exhibitor and sponsorship enquiries, please contact Rebecca@btha.co.uk or phone 020 7701 7271.
Visitor registration will open in early October.
