The BTHA has today (8 September) confirmed that Toy Fair 2023 has sold out, four months ahead of the show opening.
All exhibition spaces at London’s Olympia, including the Greenhouse, now have waiting lists.
The show – which is back for its 69th year – will take place from 24-26 January 2023, with 250 exhibiting companies in attendance, occupying the Grand and National halls.
After another successful show earlier this year, the BTHA is delighted with the number of re-bookings for 2023 as well as a significant number of new applications. The show will be welcoming exhibitors from large renowned brands, through to mid-size and smaller innovative start-ups, many of which can be found in the popular Greenhouse in the Grand Hall.
Names joining the ranks for Toy Fair 2023 include Hasbro, Moose Toys, LEGO, Basic Fun!, Dolu, Funko, Kidicraft, Rubies Masquerade, Rainbow Designs, Mood Bears, Juratoys UK, Playmobil, Magformers, movies inc, John Adams Leisure and more.
The full floorplan and exhibitor list can be found on the Toy Fair website. Any companies interested in joining the waiting list are encouraged to get in touch with Rebecca@btha.co.uk.
“The momentum and excitement we have seen for Toy Fair 2023 is just fantastic,” commented Majen Immink, director of fairs and special events. “The fact that the show has sold out already and 89% of exhibition space has been booked by returnees after a successful 2022 showcase, following the hiatus in 2021, speaks volumes as to the strength of the toy industry and the importance of the fair to participants.
“We recognise the continued challenges the industry is facing and are thankful to all our exhibitors for the continued support. We look forward to working with exhibitors and supporting them in the run up to the event and making Toy Fair 2023 a show to remember.”
Many brands consider Toy Fair as pivotal to their overarching annual strategy.
Adam Moore, marketing communications manager at Playmobil, commented: “Toy Fair is one of the biggest events in the Playmobil calendar each year. Attending Toy Fair is extremely important to us and we start planning the next show almost immediately after one finishes. It is the best place to meet with buyers from major national and independent retailers and provides us with the opportunity to build on our current relationships and create new ones.”
Visitor registration for Toy Fair 2023 will open in late September via the website.
