Reusable nappy company, TotsBots, has had its first brand refresh and investment in marketing in 20 years.
The re-brand of TotsBots features a more contemporary, relevant brand identity, incorporating a thorough rehaul of packaging, website, social media, copywriting and campaign visuals.
TotsBots is on a mission to make premium reusable nappies in the most sustainable way possible, and hopes to inspire and enable more parents to make choices which have a positive environmental impact.
Currently, the UK nappy market has a 90/10 split between disposable and reusable products. TotsBots ceo, Sarah Clark, commented: “There is an overriding macro consumer shift toward living more sustainably and for consumers to reduce their impact on the environment.
“Even with this change in consumer spending, research suggests there is still a reluctance by some parents to buy into the reusable nappy ethos due to the preconception that using reusables are time consuming, require lots of washing, and are unhygienic. TotsBots plans to overcome these barriers with an ambitious marketing refresh.”
TotsBots is celebrating the re-brand with a new range of Natures Rainbow nappies in the same award-winning products consumers have loved for over 20 years.
The Bamboozle system has also taken on a new muted colour palette with blue nightscapes, green foliage, pink coral and yellow sunrises.
Available from distributors in over 30 countries worldwide, the re-brand is intended to break down and dispel the preconceptions of reusable nappies held by many parents by educating about the many environmental and economic advantages, and by demonstrating the mounting strength in the sector.
