Tonies welcomes Peppa Pig to product line-up

Preschool favourite will be one of ‘several big launches’ for the children’s audio system ahead of Christmas.

Children’s audio system creator, tonies, has teased several big launches ahead of the festive season, with the first being preschool favourite, Peppa Pig.

Launching on October 22, the Peppa Pig Tonie aims to engage children in the world of the characters with over an hour of audio. This includes nine stories – such as Peppa Goes on Holiday and George and the Noisy Baby – with a full cast of voices, music and special effects from the TV series.

“We are delighted to announce this latest addition to the Tonie-Family, which is sure to excite children and fill their homes with even more audio joy this Christmas,” said Manon Sel, tonies’ UK gm. “The characters of this hit series join our ever-growing line up of both licensed and Tonie-owned figures and bolster our range of audio content.”

Over 14 million Tonies and 1.5 million Tonieboxes have been sold across Europe since the launch and 2020 started with the announcement of the brands’ expansion to the US – expected towards the end of this year.

Launched in the UK in 2018 by Patric Faßbender and his friend and co-founder Marcus Stahl, the Toniebox is an intuitive speaker system which has no screens or complicated controls. It is an easy, fun and interactive way for 3-8 year olds to engage with their favourite stories and songs – simply place a Tonie on top of the box and the content related to that Tonie will begin to play.

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