Preschool and bath toy brand welcomes new launches to Hide and Squeak Eggs line.
Preschool and bath toy brand, TOMY Toomies is expanding its popular Hide and Squeak Eggs range for spring/summer 2020.
The range has been a bestseller for 25 years and was the number one selling toy in its category in the UK in 2018, outperforming its competitors in the category with over half of the market share.
New additions to the range include Hide and Squeak Nesting Eggs, Hide and Squeak Bright Chicks, Hide and Squeak Egg and Spoon Set and Hide and Squeak Egg Stackers.
The products are suitable for babies and toddlers aged six to 36 months and launch this month.
“The new Hide and Squeak range is designed and play-tested to last and evolve with children through key milestones,” explained Alpesh Patel, vp of global toy design at TOMY. “The collection encourages a variety of play patterns, including sound, stacking, matching, nesting and role-play and each of the toys have features that are of benefit to babies as well as older toddlers as they grow and develop.
“We are incredibly excited to see the reaction of children and parents as they play together and make amazing fun filled memories with this stunning range.”
Helena Stacey, TOMY Toomies brand manager, added: “We are delighted to announce the expansion of one of our most successful lines.
“Hide and Squeak Eggs have become a firm favourite among parents and children over the past 25 years and we hope that the new range will provide fantastic additions to the original and help babies and toddlers to develop and learn through key play milestones, all while having fun.”
