Tiny Love reveals that parents are feeling the pressure

New research from Dorel’s developmental toy brand Tiny Love reveals that today’s parents are the most worried generation yet when it comes to their babies’ development.

A nationwide study, commissioned by developmental baby toy brand Tiny Love, has revealed that parents are feeling the pressure more than ever when it comes to milestones such as first smiles, sitting and crawling.

Some 43% were so concerned that they admitting lying to friends and family about the children hitting milestones on schedule. Despite a logical consensus that they should not compare, seven out of ten parents said they felt anxious when other babies hit milestones before their own child, while nearly two-thirds (64%) said they knew of a ‘baby bragger’ who made them worry.

Reflecting the changes to parenting in the digtal era, 41% of parents put the heightened leve of anxiety down to false expectations generated by social media, while 67% blamed being able to google the slightest concern.

The study also revealed:

  • 28% of parents felt like they’d failed if their baby wasn’t sleeping through,
  • More than one in ten worried that their child hadn’t started babbling,
  • 15% admitted serious concerns about fine motor skills,
  • One in five were left panicking about their child’s first steps, and
  • More than half (56%) had even resorted to seeking medical attention to double-check their child’s development.

“Having a baby, especially the first time around, is wonderful but can be a worrying time for parents too,” said TV psychologist and spokesperson for Tiny Love, Emma Kenny . “In the digital era where comparison is part of everyday life, it’s hardly surprising that parents are feeling the pressure for their little ones to measure up.”

Debbie Wakefield, marketing manager for Tiny Love adds: “This research shows just how worried new parents feel about their babies’ development, and how much comparing goes on when it comes to hitting milestones. Being able to help your baby’s development is important, but it’s equally important not to panic about it.”

She continued: “At Tiny Love we are constantly creating new products to support baby development. The new Magical Tales range is designed to help parents encourage their little ones to reach those first milestones from day one.”

MORE NEWS
PPSA24Winners500x500
 
The winners of the Progressive Preschool Awards 2024 were announced this afternoon (Tuesday 12 November) at a glittering ceremony at the Royal Lancaster Hotel, London....
PPSAtrophies500x500
 
There are now just a matter of hours before the Progressive Preschool Awards 2024, with the final preparations being made for what is set to be a glittering occasion....
Hippychickteam500x500
 
Jeremy Minchin, joint md of Hippychick, explains why the company supports the Progressive Preschool Awards....
StrictlyBluey500x500
 
Preschool favourite Bluey is being transported into the Strictly Come Dancing ballroom, and will be dancing alongside the professional dancers to help raise funds to support BBC Children in Need....
Cybex500x500
 
Curated by a network of TIME editors, TIME Best Inventions is the annual list that recognises products, software or services that are revolutionising the world....
Cosatto500x500
 
Cosatto recently welcomed the Institute of Occupational Safety and Health (IOSH) to its Bolton HQ to conduct an intensive safety training programme....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.