The diversity of the category has grown immensely, says MV Sports’ Phil Ratcliffe.
Customers have more choice than ever before in the outdoor toy space, according to one of the leading companies in the category.
MV Sports’ sales and marketing director, Phil Ratcliffe, says that diversity in the category has grown immensely.
“For example not that long ago a scooter was a scooter and differentiated mainly by size and price,” Phil commented. “Nowadays scooters are often purchased for a specific function or task such as stunting commuting or according to a child’s favourite character.
“Advancements in technology have also changed the category.”
MV Sports has expanded its successful PAW Patrol and PJ Masks ranges, while it has also introduced Super Wings, Rusty Rivets and Nella the Princess Knight.
Phil continued: “Our classic licences Peppa and Thomas have both been refreshed with bold designs. Our preschool own brands have been strengthened with Grow & Go sporting new models and colour ways, plus news Scoot & Sit and Electric Scooter ranges have also been introduced.”
It is also of “paramount importance” that there is a focus on keeping kids active, said Phil: “The outdoor sector is the second biggest toy super category, but still rarely gets the attention and focus it deserves.”
