The World of Peter Rabbit partners with National Children’s Gardening Week

Peter Rabbit will be bringing a touch of mischief to garden centres around the UK this May half term, with Penguin Random House Children’s and The World of Peter Rabbit revealing a partnership with National Children’s Gardening Week (27 May to 4 June).

The partnership is an extension of Grow with Peter Rabbit, a social purpose initiative launched by the publisher last year, to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

National Children’s Gardening Week aims to connect a new generation with the joy of gardening and during the week, Peter Rabbit and friends will be inspiring children to take part in some gardening-themed fun through the creation of a new Grow with Peter Rabbit activity pack.

The free limited edition packs will be available from participating garden centres around the UK, which have also been encouraged to support the National Children’s Gardening Week by hosting events and creating Peter Rabbit-branded displays.

“From the moment that Peter Rabbit first stepped into Mr. McGregor’s Garden in The Tale of Peter Rabbit, this mischievous bunny has been associated with garden adventures,” commented Izzy Richardson, brand director at Penguin Random House Children’s. “Our partnership with National Children’s Gardening Week is the perfect way to evolve our Grow with Peter Rabbit initiative, by bringing The World of Peter Rabbit to life across garden centres nationwide, helping us to reach even more UK families, with free resources and inspire them to Grow with Peter Rabbit.”

To further support the partnership, Penguin Random House Children’s has commissioned a survey of 1,000 children, which will demonstrate the importance of connecting children with gardening. The results of the survey will be published in mainstream press at the start of National Children’s Gardening Week to raise awareness of the partnership and the free resources that have been created for families and schools.

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.