The Puppet Company signs its first licensing deal

Elmer the Patchwork Elephant has joined The Puppet Company’s line-up as its first ever licensed brand.

The My First Elmer Puppet will inspire imaginary play for children. With Elmer’s trademark rainbow patchwork colours, he has huge ears to accompany his larger-than-life character.

The glove style puppet is easy to use for adults to entertain children during playtime or to accompany a bedtime story, but is just as easy for little ones to play with. Suitable from birth, each puppet is made from the softest materials and with embroidered detail, all tested to the highest possible safety standards.

A stand-alone Elmer Finger Puppet completes the set. Offering a huge amount of versatility, the puppet is a miniature version that is ideal for tiny hands, as well as being fun to take on adventures.

Director and co-founder Sue Lockey said: “We are delighted to have brought the most-loved Elmer character to life and to continue sharing the magic and power of puppets. As an ex-teacher I know first-hand the importance of sharing stories such as Elmer’s and celebrating each child’s individual character and differences.

“We are a family business and I have fond memories of reading all four of my children the Elmer books when they were growing up, and now sharing the books and puppets with my grandchildren is a real delight. We hope to continue inspiring future generations by bringing this most wonderful character to life.”

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