Following the successful acquisition of Precious Little One, The Pud Store is planning to launch its first ever, branded, scandi-inspired kidswear range.
Set to launch in mid-July 2021, the new collection will feature over 100 affordable styles for children between the ages of newborn to 10 years-old.
The range will cater for new babies, toddlers, and junior kids of all genders. While most of the designs are contemporary and Scandi-inspired, The Pud collection will feature a few heritage items, some of which are matching siblings outfits.
Prices will range from £7 for a set of hat and mittens, to £32 for a denim jacket.
Frances Bishop, founder of The Pud Store, commented: “Bringing a Pud range to life has been a dream for the past six years, and I don’t think it’s quite sunk in yet that it’s actually happening… even as we placed the purchase orders.
“I’m so excited for the range to launch, and I really think we’ve captured something special with the market is missing – a well-curated range which is stylish, practical but affordable.”
