Even more new members have joined the consortium of Reusable Nappy Industry retailers and manufacturers.
The four new suppliers represent the biggest intake of new members in a single month since the Alliance was formed in 2003.
Reusable brands Cheeky Wipes, TJ’s Cloth Nappies, The Flats Company and The Washable Nappy Company, have all joined the organisation which campaigns for a wider adoption of reusable nappies by both parents and institutions.
Guy Schanschieff, founder and chair of The Nappy Alliance, commented: “I’m delighted that we’ve been able to welcome so many new members to the Alliance. Many of our member brands do great work on their own to highlight the problems caused by single-use and the benefits of reusables, but we are stronger together as an industry.
“Nappy waste is high on the Government’s agenda and we need to ensure that the solutions they propose work for parents and the planet. Representing all areas of the industry from larger exporting businesses to sole traders means we’re a voice for everyone who wants to tackle nappy waste.”
Cheeky Wipes founder, Helen Rankin, added: “Having my first child 17 years ago bought home to me the importance of protecting our environment which is why I launched Cheeky Wipes and our best-selling Reusable Wipes kit back in 2008. We added Cheeky DooDoo reusable nappies to our range of ‘simple reusables’ lasy year, which have been a hit with parents.
“We are really looking forward to being part of the Nappy Alliance to promote reusables as the easy alternative to disposable wipes and nappies which create literally mountains of unnecessary waste.”
The Government is expected to publish an updated Life Cycle Assessment later this spring, which will revise calculations of the environmental impacts of both reusable and disposable nappies.
Guy continued: “We’re expecting to see an improved result for reusables in the new Life Cycle Assessment – washing machines are more efficient and the UK uses much more renewable energy than at the time of the last study, whilst the amount of disposable nappies being incinerated has increased. There has never been a more important time for the industry to have a strong and unified voice for reusables, which we believe are a more environmentally conscious choice.”
