E-commerce retailer, The Kid Collective, has acquired Scandibørn, a supplier of Scandinavian inspired children’s toys, interiors and accessories, from Findel Education, for an undisclosed sum.
The acquisition marks a significant milestone in The Kid Collective’s strategic expansion in the nursery sector.
Established in 2016, Scandibørn is renowned for a product portfolio which embraces simplicity, functionality and purpose-led design with a Scandinavian aesthetic. The brand has built a strong reputation for offering premium quality toys, interior accessories, furniture and gifts for children.
The company’s commitment to excellence and creativity aligns seamlessly with the values embedded in The Kid Collective, making the acquisition a natural fit.
“We are so excited to welcome Scandibørn to The Kid Collective family,” said Laura Davies, founder and ceo of The Kid Collective. “This acquisition represents a pivotal moment in our journey of growth within the industry, and we look forward to leveraging our expertise to continue to provide the Scandiborn community with products we know they’ll love.”
The acquisition of Scandibørn and its established customer base, will enable The Kid Collective to broaden its e-commerce portfolio and reach a wider audience. Scandibørn will continue to offer a range of purpose-led gifts, childrenswear, maternity products and interior accessories for newborns through to toddlers, while The Kid Collective maintains its roots in play for toddlers and the early years category.
Chris Mahady, ceo, Findel Education commented: “We are extremely pleased to have found Scandibørn a great new home with The Kid Collective, where it will become part of a fully focused online retail consumer business.
“As part of the recent change in business ownership of Findel with the recent acquisition by Manutan, this decision has been made to ensure Findel focuses resources, time and attention on its B2B core education brands which are its area of expertise.”
Customers can expect to shop the Scandibørn range as normal and can keep an eye out for fresh and innovative designs to be added to the product collection in coming months.
