Family market intelligence specialist The Insights People has welcomed five new expert members to its research and technical departments as the company “drives forward to achieve [its] future goals.”
Sarah Riding has joined as trend and research director and will be leading the company’s research and development strategy and direction. She brings 15 years of success in driving global thought leadership, project and content management, delivering strategic business intelligence and insight to major international companies.
“I am absolutely delighted to be joining The Insights People”, she commented. “Being able to work with some of the most well-known global brands; for a company that in such a short space of time has made such an impact in the kids and parenting space is an amazing opportunity.”
The company has also brought in Hannah Carley as research manager, who will sit in the expanding research and trends team, and Bethany Bleathman as research executive, who will be assisting in writing in-depth insight-led reports.
Anne Kelly, who previously held account management roles in Venn and MediaCom, joins as account director and will develop trusted advisor relationships with key accounts and client stakeholders. Mark Armstrong joins as principal developer after playing an instrumental role in the development of the new portal which launches later this month.
“We are very proud of the growth we have enjoyed this year, but these appointments will now help us drive forward to achieve our future goals,” said ceo Nick Richardson. “We are delighted to be attracting so many high calibre individuals who share our vision to establish The Insights People as not only the global leader in kids’ and parents’ market intelligence but to provide our clients with solutions to their problems.”
