The Gro Company has seen mobile revenue jump by 30% in 2018 following an online revamp focusing on site speed, advanced search functionality and simple payment options.
The baby products company (which was acquired by Tommee Tippee owner The Mayborn Group for £22 million in January 2018) relaunched its retail website gro-store.com in December last year.
The revenue increase accounts for the first two months of this year, when compared with the same period in 2017. Average order values have also grown by 13%.
“We’re embarking on an ambitious growth strategy,” said Kirsten Pett, ecommerce manager at the company, which is using ecommerce agency Gene to upgrade its online presence and offer shoppers a more tailored experience.
“With mobile devices now accounting for 85% of online traffic to The Grostore, we will be adding extra functionality to further enhance the customer experience,” she continued.
The Gro Company is planning to personalise the shopping experience with offers and recommendations and has also recently introduced a selection of Tommee Tippee products.
“Both brands have complementary ranges,” added Kirsten. ”Customers looking for essentials for their baby will be able to get them all in one place.”
Customers can also visit gro.co.uk, a brand platform and educational hub that offers baby sleep advice, FAQs about products and hosts the company’s digital magazine, Sleep Club.
