Child development and play expert Fundamentally Children has teamed with an American testing partner to take its Good Toy Guide Stateside, meaning that US toy companies can now benefit from involvement with the UK-based initiative as it launches across America.
Illinois-based Teach Team has been appointed to carry out the evaluation of toys, apps and children’s products for the US Good Toy Guide. The company will be carrying out the same stringent accreditation methods and criteria as applied in the UK, bringing the expert, independent reviews to US parents and families.
Each of the UK Good Toy Guide’s existing products which are available to buy in the US have automatically been entered into the US guide.
As part of the US launch and as an ongoing partnership, Fundamentally Children is also working with the American Specialty Toy Retailing Association (ASTRA) to support its members. All finalists of the Best New Toy Awards will be offered a free product evaluation for the Good Toy Guide.
“Expanding the Good Toy Guide into new territories is the logical next step for us,” said Dr Amanda Gummer, founder and ceo of the Good Toy Guide. “The brand is well-established, trusted and respected by consumers and the industry alike in the UK, and is ready to bring its many benefits to US companies and families, too.”
Any companies wishing to submit products to the US Good Toy Guide, should contact the newly-appointed business development manager in the territory, Emily De Sousa, who will be introducing the programme to new brands and companies. Emily@fundamentallychildren.com
