“The first half of 2018 has been strong for us”

We chat to GP Flair’s Emmanuelle Cadet about the preschool successes so far this year.

The first two quarters of the year are important for any brand, as they set the foundations for the rest of the year.

PreschoolNews.net spoke to a number of key suppliers across the preschool sector to find out how 2018 is treating them.

Today: Emmanuelle Cadet, head of marketing, GP Flair

“The first half [of 2018] has been strong considering the challenging market that the entire industry is experiencing.

The PJ Masks portfolio has been performing exceptionally well and is about to go into its fourth season. Year on year the brand is rising – now the number two preschool licence in the UK (YTD May 2018) – and we are delighted with this success.

In addition, the launch of our new Disney Jr line Vampirina in spring has been very strong. In July we have the new Disney Jr property, Puppy Dog Pals to launch which has been received well at retail. The autumn also sees the new Supermoon Adventure series for the PJ Masks. The new lines we have for this are exceptional and we expect them to do really well.

Preschool is an area that is not being squeezed as much by other sectors such as video games. Toys and games will always be the major purchase for this age group, so we believe that this sector will remain strong.”

This feature originally appeared in the July/August 2018 edition of Progressive Preschool. Click here to read the full publication.

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.