We chat to GP Flair’s Emmanuelle Cadet about the preschool successes so far this year.
The first two quarters of the year are important for any brand, as they set the foundations for the rest of the year.
PreschoolNews.net spoke to a number of key suppliers across the preschool sector to find out how 2018 is treating them.
Today: Emmanuelle Cadet, head of marketing, GP Flair
“The first half [of 2018] has been strong considering the challenging market that the entire industry is experiencing.
The PJ Masks portfolio has been performing exceptionally well and is about to go into its fourth season. Year on year the brand is rising – now the number two preschool licence in the UK (YTD May 2018) – and we are delighted with this success.
In addition, the launch of our new Disney Jr line Vampirina in spring has been very strong. In July we have the new Disney Jr property, Puppy Dog Pals to launch which has been received well at retail. The autumn also sees the new Supermoon Adventure series for the PJ Masks. The new lines we have for this are exceptional and we expect them to do really well.
Preschool is an area that is not being squeezed as much by other sectors such as video games. Toys and games will always be the major purchase for this age group, so we believe that this sector will remain strong.”
This feature originally appeared in the July/August 2018 edition of Progressive Preschool. Click here to read the full publication.
