The Essential One partners with Arnotts

Specialist babywear brand confirms partnership with Dublin-based department store as it continues to grow online and high street presence.

Specialist babywear brand The Essential One has secured a new partnership with Arnotts department store in Dublin, Ireland.

The move comes as the brand continues to grow its online and high street presence for its collection of sleepsuits, baby vests, blankets and soft toys.

“The Essential One has been a well-known online maternity and babywear brand for a decade and we are now keenly exploring opportunities to grow our wholesale business,” explained Mark Handley, owner of The Essential One. “We are extremely excited and proud to be working with the Arnotts team to increase awareness of The Essential One and introduce expectant and new mums in Ireland to the brand.

“Once lockdown is finally over, we are also looking forward to officially unveiling dedicated retail space in the Dublin store and Arnotts’ sister department stores, Brown Thomas in Limerick and Cork, so that consumers can also experience our fabulous sleepsuit quality first-hand.”

Mark continued: “We can’t wait to work with the Arnotts’ marketing team this year on campaign activity, including supporting Ireland’s Pregnancy and Baby Fair this month, to promote this new partnership and help support mums on their parenthood journeys.”

The Essential One’s sleepsuits have become a must-have for the hospital bag and are available on newborn sizing up to 18 months across a variety of patterns, prints and colours.

MORE NEWS
MerryChristmasPN500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from PreschoolNews.net over the past 12 months....
TIAAwards500x500
 
The winners - including Overall Toy Retailer of the Year for 2024 - will be announced, along with any other special BTHA awards, on Tuesday 21 January 2025 at an evening function of the first evening of London Toy Fair....
TikiriToys500x500
 
Tikiri's range of infant toys and nursery essentials further expands and enhances Rainbow's comprehensive offering to the nursery sector....
DavidWelshandVanessa500x500
 
David Welsh, md of Allison Baby - parent company of Nuna, Graco and Joie - was invited to attend a gala event on 10 December marking 120 years of Rolls-Royce, which also spotlighted Nuna sub-brand Tavo Pets....
NunaBMW500x500
 
Set to launch in January 2025, the one-of-a-kind Nuna x BMW collection features a curated selection of parenting essentials, including pushchairs, carry cots and the must-have Essential bag....
ThePuppetCompany500x500
 
Family-run toy and gift company The Puppet Company has added a cute new range of baby comforters to its selection of hand puppets, finger puppets, soft toys and more....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.