UK high street toy retailer The Entertainer has partnered with The Salvation Army to launch its Big Toy Rehoming campaign, aiming to reduce plastic waste by prolonging the life of toys.
The new initiative – which launched on Wednesday 5 June (World Environment Day) – also builds on the retailer’s commitment to ensure every child has the opportunity to play.
The campaign allows the public to donate toys to any of The Entertainer’s 165 stores. The toys will then be redistributed via The Salvation Army’s vast network, helping to reduce the amount of plastic ending up in landfills while supporting the charity.
“Plastic waste continues to be a hugely important issue for our environment and we’re acknowledging that it’s important to find ways to extend the lifecycle of toys to reduce our plastic waste,” says Gary Grant, founder and executive chairman of The Entertainer. “The Big Toy Rehoming not only helps to extend the lifespan of toys, but also gives children and families who may not have the means to experience the latest toys and games, the opportunity to enjoy them.”
Kirk Bradley, head of corporate partnerships at The Salvation Army said: “We pride ourselves on the fact that less than 1% of donations we receive are sent to landfill and we’re really pleased that this campaign will raise awareness of the importance of reusing plastics… It’s such a worthwhile cause and we’re looking forward to the public joining in.”
The Toy Rehoming Campaign will run until Saturday 8 June in all stores across the UK.
