The Entertainer partners with National Autistic Society

Retailer is supporting World Autism Awareness Week.

The Entertainer is partnering with the National Autistic Society to support World Autism Awareness Week.

During the week (April 1-7), The Entertainer’s Quiet Hour will run each morning for the first hour of opening in all 163 of its stores across the UK, where music will be switched off and noisy product demonstrations removed to help create a calming and less daunting environment for children with autism.

A new sensory table will also be introduced to stores featuring a variety of Ready Steady Dough lines for children to play, build and create during Quiet Hour.

In addition, on Saturday April 6, The Entertainer will be hosting The Big Create, a fun and engaging colouring-in and dough creating session taking place in all stores between 12-4pm with families being encouraged to share their creations on social media using #TheBigCreate.

10% of all profits of Ready Steady Dough lines sold both in-store and online at TheToyShop.com during World Autism Awareness Week will be donated to the NAS.

“We always strive to make our stores a happy place for people to visit and are continually exploring new ways in which we can make The Entertainer a more comfortable place for autistic children,” explained Gary Grant, founder and executive chairman of The Entertainer. “We hope families enjoy visiting their local store during World Autism Awareness Week and we look forward to seeing the creative masterpieces children make during The Big Create.”

Tom Purser, head of campaigns and public engagement at the National Autistic Society, added: “There are approximately 700,000 autistic adults and children in the UK, and many can end up isolated and unable to leave the house due to being overloaded with bright lights and loud noises when they go out.

“We need more companies to follow The Entertainer’s fantastic example and make their businesses welcoming to autistic people and their families.”

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
SmythsXmasAd500x500
 
Smyths Toys has launched its latest Christmas ad campaign, showcasing the anticipation and excitement kids feel when they hear the magical words, 'Smyths Toys'....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.