The toys will now be delivered to The Salvation Army and distributed to families across the country in time to place them under the Christmas tree.
The Entertainer has helped to generate a huge 22,000 toy donations for The Big Toy Appeal in partnership with the Salvation Army.
Following a difficult year for many families due to COVID-19 and the financial impacts of the virus, The Entertainer asked customers shopping online, and in store (where open), to donate an additional toy to a family in need this Christmas.
Notably, The Toy Appeal online donation was the retailer’s bestselling line on Black Friday, underlining the increased sense of community spirit and support for others coming out of 2020.
The toys will now be delivered to The Salvation Army and distributed to families across the country in time to place them under the Christmas tree.
“We are delighted with the amount of donations we have received for this year’s Big Toy Appeal and we are so grateful to our customers for their generosity,” said Gary Grant, founder and executive chairman at The Entertainer. “Following a challenging year, many families are experiencing overwhelming difficulties trying to give their children a toy to open on Christmas morning, so we are delighted that we could team up with The Salvation Army again and provide some help and happiness for those families most in need.”
