Ambitious retailer acquires chain of 57 toy shops in Spain.
The Entertainer has confirmed the acquisition of Poly, a chain of 57 toy shops in Spain.
Poly was acquired through a competitive bid managed by an administrator, which will result in all 57 of its stores remaining open and the saving of more than 350 jobs.
The acquisition will add to The Entertainer’s growing international footprint, with the aim to regain the 5% Spanish market share that Poly previously had.
“This year has understandably been incredibly turbulent for the Poly team as they faced so much uncertainty, and we look forward to welcoming them to The Entertainer family,” said Gary Grant, founder and executive chairman of The Entertainer. “The Poly brand will be retained but aligned with The Entertainer’s core values, which put our people and our customers at the very heart of our business.”
Gary continued: “Our immediate focus is to work with our suppliers to ensure that all 57 stores are stocked for the remainder of the festive trading period. This will include the introduction of the full range of products from our sister company Addo, which will offer Spanish consumers excellent quality at affordable prices.”
