Bébélephant has been appointed as UK distributor for The Dreamy Elephant Company’s first product – Jaspar.
Jaspar the Dreamy Elephant made its debut at the Harrogate Nursery Fair last month and is a sleep aid designed to help develop the bond between parent and baby. Parents can use the voice record function to record their own messages, giving babies comfort and security when they need it most.
Director of The Dreamy Elephant Company, Prakash Chauhan, commented: “We have seen their [bébélephant’s] work in the nursery press for some time and their success with startups such as ourselves. Looking at their current portfolio of brands and retail reach, it was a natural fit for us – especially given our very own elephant.”
Elliot Bishop, managing director of bébélephant, added: “In what has been a challenging year, it is reassuring to see some great new innovation now coming through. Jaspar is super cute, and is in stock ready for the holiday season too. The feedback from retailers so far has been amazing and we see great things for this new brand.”
