PreschoolNews.net speaks to Bebecar’s commercial director Kevin Golding to find out how 2019 has treated the pushchair brand so far and what’s in store for the rest of the year.
How has the pushchair market performed over the last year?
“We’ve seen good, steady sales. Looking at the breakdown in sales by fabric colour is always interesting, as we approach the mid-point in the year of our fabrics. Our leatherette fabrics have all been really popular in the first half of the year, which is really encouraging as we have more planned for 2020.”
Do you think parents are looking for the same things as they were a few years ago? What’s changed?
“We keep spreading our message that the most important thing for anyone to consider about a pushchair is the baby who will be using it. Their comfort and safety should be everyone’s priority. We do see more of these kinds of messages being shared now, but unfortunately, many parents still place more importance on the appearance or price of the pushchair. I think it’s important to talk about the experience of the child in these products – the benefits, or potential risk, to their wellbeing and development.”
Tell us how you meet the demands of modern parents across the mobility market?
“We are introducing more new ‘Packs’ for 2020, which are Bebecar’s complete travel systems. There are several chassis to choose from, and they all include a carrycot, pushchair seat and infant car seat in matching fabrics. They offer the best value, without compromising on the comfort and quality of the pram.”
What new launches do you have in store for 2019/2020?
“Bebecar fabrics are refreshed every year, so we’re excited about the upcoming release of the 2020 fabric collection. For next year we have some new chassis planned, which retailers were able to see in Cologne.”
What is your hero product for 2019? What is so special about it?
“We need to mention the Stylo Class, which has changed very little over the years and is our most recognisable chassis. The traditional sprung chassis model has always performed so well for Bebecar and continues to be popular every year.”
