The Baby Show, with Lidl GB is returning to the iconic Olympia Events, (formerly Olympia London) for its 23rd year from Friday 25 until Sunday 27 October.
The show will feature key parenting brands including Stokke, Tommee Tippee, MAM, Cybex, Joie, Nuna, UppaBaby, iCandy, Carifit, Baby Planet, Mama Bamboo – and new for 2024 – smarTrike and Miffy.
A one-stop shop for everything any new and expectant parent needs, the show will host the Buggy Testing Track so parents can try before they buy, a Baby Feeding Café for feeding in peace, the essential Lupilu Baby Changing Area, sponsored by Lidl GB, where visitors can try out its complimentary, award-winning range of nappies and wipes, and The Baby Show Café with Joie.
Mallory Reynolds-Trout, show manager at The Baby Show said: “Shopping for a new baby can be a very exciting, but overwhelming time. The Baby Show provides new and expectant parents with the opportunity to browse for the biggest brands in the parenting world, see all the latest gadgets, styles and designs and bag plenty of bargains along the way.
“We are thrilled to be returning to the beautiful Olympia London for our 23rd year and can’t wait to welcome a whole new audience of parents and grandparents to be.”
As well as the shopping opportunities at the show, there will be a Live Talks Stage where the UK’s experts will be sharing their tips on the most important issues affecting new parents including feeding, sleep, birth, first aid, health and fitness and many more. Experts include Lucy Shrimpton, founder of The Sleep Nanny, Daisy First Aid’s Jenni Dunman, Positively Parenthood’s Heidi Skudder, weaning experts, Charlotte Stirling-Reed and Annabel Karmel, the founder and ceo of Baby2Body, Melinda Nicci and many more.
Over 25,000 people will descend on London to shop for their new arrival, browsing products from around 350 household baby brands as well as new, emerging and boutique brands. The New Kids of the Block feature gives new businesses the chance to showcase their brands and visitors the opportunity to see new and exclusive products not available anywhere on the high street.
Tickets are £26pp on the door or £18 in advance and there are great offers running online up until the show. There is also a selection of Tommee Tippee packages, where you can buy your tickets and your essential Tommee Tippee products, meaning you can grab all your newborn feeding and baby care essentials and your tickets at a hugely discounted price! For more information visit www.thebabyshow.co.uk/olympia.
