The Baby Show, with Lidl GB will return to Olympia London from Friday 20 to Sunday 22 October.
The show, now in its 22nd year, offers newborn essentials at great prices, and offers expectant and new parents expert advice from the UK’s top parenting gurus.
Over 350 brands will be exhibiting, including iCandy, Tommee Tippee, Leclerc, Silver Cross, Cybex, UPPAbaby, Obaby, Joie, Stokke, Nuna and many more.
For another year, the show will feature the New Kids on the Block section, dedicated to new and emerging brands in the nursery industry, meaning visitors can also shop for unique, not on the high street brands and designs.
Also returning is the buggy testing track, where parents can try key brands over a variety of terrains to find which best fits their lifestyle, while receiving expert advice from Project Baby.
The Live Talks stage will feature parenting experts and celebs sharing their journeys. These include Daisy First Aid’s Jenni Dunman, sleep expert, Heidi Skudder, weaning guru, Charlotte Stirling-Reed, birth coach, Emma Armstrong, breastfeeding mentor, Danielle Facey, midwife, Cathy Tabner, parenting consultant, Rachel FitzD, and midwife Zoe, among others.
Mallory Reynolds-Trout, show manager at The Baby Show, commented: “Becoming a new parent can be scary – and expensive, but we’ve created an event full of the very best parenting brands where you can soak up all that expertise from retailers and brand experts all in one place.
“Whether you’re in the early stage of your pregnancy of shopping with your little one, it’s the perfect show for inspiration – and you can make sure you take a rest along the way. We’ve got the Baby Feeding Cafe full of super comfortable nursing chairs, the Lidl changing area with complimentary Lupilu nappies and wipes. And you can grab something light to eat at The Baby Show Cafe with Joie, or take a moment of calm and relax at the OBABY Meditation station. The show is the perfect place to shop for everything for your new arrival at unbeatable prices.”
