“Tech is changing by the day,” says Bluebell’s Gemma Stokes

Technological advances are increasingly important within the nursery and preschool sector. Preschoolnews.net spoke to Gemma Stokes, marketing manager at Bluebell to find out more.

How important is new technology to modern parents, and why? 

“With the millennial generation typically being those having babies at the moment, technology is so important. These parents have grown up with technology and having the latest gadget and the most advanced product is essential. Modern parents are much more reliant on technology, as it allows parents to stay connected to baby at all times, communicate within parenting networks for advice and guidance, making them feel more secure and assured.”

Why do you think technological advances have become so important in the baby care sector?

“Technology has allowed us to have accurate and informative data on babies, which can help with a variety of things such as sleep, illnesses, helping to develop a routine etc. Tech is changing by the day, so as a brand specialising in nursery tech, it’s very important for us to keep up with all developments in the industry so we remain relevant and fresh.”

What do you think parents of the future will expect from their babycare technology?

“With technology becoming more advanced by the day, the development we will see in just five years will be phenomenal. Parents will expect routine trackers and connectivity to their mobile devices. As time goes by, we will only become more and more reliant on technology to keep us connected to our babies at all times, and to alert us if our baby needs attention.”

What is your hero product for 2019?

“This year we are launching the Bluebell Smart Monitoring system, which is designed by doctors and gives parents  real-time alerts on baby’s breathing, temperature, position and crying. It also tracks sleep and activity for both parent and baby, allowing you to easily track baby’s routine, as well as your mood and activity levels. With Bluebell, there’s no need to carry anything around or keep checking a screen as the clip sends alerts to the parent wristband when needed. It even works outside the home!”

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
SmythsXmasAd500x500
 
Smyths Toys has launched its latest Christmas ad campaign, showcasing the anticipation and excitement kids feel when they hear the magical words, 'Smyths Toys'....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.