Consumers can now pick up Pura’s range of affordable, allergy-friendly and eco-friendly wipes, nappies

Pura is furthering its commitment to sustainability by launching paper packaging for its nappies.

Marnie Millard has been appointed to the position at the eco-friendly babycare brand.

Plastic free eco baby brand, Pura, has made its High Street debut at Asda.

Eco-friendly baby wipes and nappy manufacturer, Mypura.com, has received the funding from Maven Capital Partners.