The business behind Ewan the Dream Sheep has announced the acquisition of UK company, Cuddledry.
The acquisition will see Sweet Dreamers support families throughout the whole evening routine.
Lynda Harding, founder of Sweet Dreamers, said: “I have always admired Cuddledry as a brand, it is one of the truly iconic and original mum made innovations and I am honoured we have been entrusted to take the business on.
“The brilliant Cuddledry handsfree towel complements our existing range and fits perfectly into our portfolio of products to now support parents and carers during the bath time and bedtime hour.”
Both brands have experienced global success with their British designed innovations. The Cuddledry baby towel, soon to be rebranded as Cuddledry from Sweet Dreamers, will now sit alongside the likes of Ewan the Dream Sheep and Misty the Smart Cloud, to name a few.
Helen Woolridge, co-founder of Cuddledry, commented: “We are delighted that Cuddledry is now in the very safe hands of the team at Sweet Dreamers – the perfect combination of bath time and sleep time for babies and little ones. We look forward to watching it grow and develop. Exciting times.”
