Nursery product company Summer Infant has partnered with Mumii and Emma’s Diary as part of a continued investment in its marketing efforts.
The new partnerships will see Summer Infant giving its new Baby Pixel monitor a boost with the help of Emma’s Diary pregnancy app, while its My Bath Seat will be benefiting from a comprehensive campaign with Mumii taking place from September onwards.
The Mumii campaign will include product and video reviews, competitions and a social media take-over to reinforce Summer Infant’s brand position in helping parents with one of the most important routines of the day – bath time.
“This latest burst of marketing activity will be focused on driving a deeper level of awareness and engagement for our new hero products and allows us to connect with parents and parents-to-be in an effective, targeted way” says Charlotte Young, marketing and product development coordinator at Summer Infant.
