The Good Toy Zone – a new venture from Fundamentally Children, the UK’s leading source of expert, independent advice on play and child development – is open to the public following a successful launch last Friday, 1 June.
Based in the popular London location, Under 1 Roof Kids, the Good Toy Zone allows children to get hands on with toys tested and approved by the experts at the Good Toy Guide. A number of eCommerce purchase points also allows parents to purchase products via the Good Toy Zone e-portal.
Around 50 people turned up to the launch, including marketing and brand manager at Fiesta Crafts, Rob Trup, who was ‘blown away’ by the play centre.
“It is an amazing concept with a beautifully designed interior,” he said. “They offer a huge range of activities for children; games, sports, toys, dress up, drama and soft play. Kids can play, learn and be active and all under one roof in a safe environment…. Love it!”
Dr Amanda Gummer, founder and ceo of Fundamentally Children described the response from the industry as ‘overwhelming’.
“We’re so excited about the opportunities that having a permanent, fully staffed Good Toy Zone affords,” she continued. “From experiential marketing to research and insight, as well as PR opportunities and events, the venue is superb and the feedback from clients who attended the launch has been universally positive. We’re thrilled to be able to offer this unique solution providing brands with a year-round opportunity for children to engage with their products.”
Fundamentally Children will be looking to open further Good Toy Zones in the future, in a number of different locations.
