The World of Toys programme by Spielwarenmesse eG is reporting success from the recent Hong Kong Toys & Games Fair.
Offering companies and uncomplicated entry into the Asia-Pacific toy market, from 6-9 January, eight exhibitors from seven countries took up the offer and presented their products at the Fair.
The shared stand was praised for its position, with Robert Mann from Orchard Toys commenting: “The World of Toys pavilion provided us with a premium location to meet with retailers. There was also significant passing traffic which has exposed us to new opportunities.”
Exhibitors enjoyed the additional benefit of the full-service package provided by Spielwarenmesse eG.
“Access to the fair was indeed very easy and the setting of the booth was very quick and remarkable,” commented Emanuele Colombo from Italian manufacturer, Sbabam. “We had a support step by step in all the processes before and during the fair.”
Alongside a ready-built stand with all of the basic equipment, the package included a host of organisational and marketing services, plus personal on-site support.
The next Hong Kong Toys & Games Fair takes place in January 2026, while the next opportunity for interested companies to take part in the World of Toys programme by Spielwarenmesse eG is from 1 to 4 March at Toy Fair New York. For details, click here.
