The new monthly magazine will focus on specific characters, themes and seasonality, complementing the company’s existing flagship title.
Story House Egmont has launched its newest preschool magazine, PAW Patrol Extra.
The new monthly title has been designed to satisfy the strong demand which continues for the hit property.
Story House Egmont also publishes the successful PAW Patrol flagship magazine. After five years on the newsstand, there is still an incredible demand for more of the UK’s number one preschool magazine. In 2020, a challenging year for the market, the flagship PAW Patrol magazine sold 880,000 copies and delivered £4 million in RSV. Out of a 17-issue publishing schedule, 2020 saw three issues selling over 63,000 copies and generating close to £1 million in RSV on those issues alone, demonstrating the enduring appetite for PAW Patrol content.
PAW Patrol Extra is a complementary purchase for PAW Patrol fans, focusing on specific characters, themes and seasonality. The branded covermounts are closely linked with the editorial and will reflect important core themes from PAW Patrol TV episodes like empathy and friendship.
The first issue of PAW Patrol Extra focuses on all things Marshall – the fan favourite fire-fighter pup.
“We’re thrilled to be celebrating the launch of PAW Patrol Extra magazine,” commented Kiran Vara, publisher of PAW Patrol Extra. “In such a highly competitive market, the sustained growth and popularity of the flagship magazine is a testament to the strength of this incredible evergreen brand and we’re so excited to be giving fans even more action-packed fun with the launch of PAW Patrol Extra.”
