Moonbug Entertainment has unveiled CoComelon HugMees, a new collection from the hit plush brand Squishmallows by Jazwares.
Following a successful launch in the US, the collection is currently being shown at Nuremberg Toy Fair (which is running until 5 February).
The CoComelon HugMees by Squishmallows will be the latest addition to the squad of high-quality plush toys with ultrasoft materials. Featuring the beloved CoComelon characters wearing their pyjama onesies, the collection includes fan-favourite JJ and his best friends Cody, Nico, Nina, Cece and Bella.
“At Moonbug, we are always looking at ways to bring the best entertainment and storytelling to our fans. Providing them with lovable toys of their favourite characters to expand storylines and bring them to life at home is a fun way to do that,” commented Duncan Tate, global head of hardlines for Moonbug Entertainment. “Jazwares is uniquely positioned to bring our vision to life – with Squishmallows as the number one plush brand, and CoComelon as a leading preschool show, children everywhere will fall in love with these toys.”
Gerhard Runken, svp of brand and marketing at Jazwares, continued: “Collaborating with Moonbug on the launch of CoComelon HugMees by Squishmallows brings preschoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters.
“We know kids and families will love discovering JJ and friends HugMees that have been masterfully designed for the most comforting of playtime moments and perfect for nurturing young imaginations.”
The CoComelon HugMees by Squishmallows collection launched at Target this month and will be available at retailers worldwide from the autumn.
