The swimwear brand is extending its sales reach into Spain and Portugal, having signed a deal with Yobio to exclusively distribute its collection in the territories.
Yobio will distribute the Splash About collection to wholesalers, retailers, independents, and swim schools throughout Spain and Portugal.
Lesley Beach, finance and operations director at Splash About International, commented: “Over the past few years, we have seen increased sales growth within Europe and in particular from Spain and Portugal.
“Working with a local distributor to capitalise on this sales demand makes complete sense both economically and geographically; Yobio is supplied via our EU warehouse, so products will reach the end customer quickly and importantly, without any red tape.”
Yobio will supply Splash About’s award-winning collection of baby and children’s swimwear, learn-to-swim buoyancy aids, as well as swim toys and post-swim accessories.
Silvia Flor, managing director at Yobio, added: “We are thrilled to be the exclusive supplier of Splash About’s baby and child swimwear. Splash About’s focus on innovation, quality and design, at an affordable price point are qualities which resonate strongly with our customers, and we look forward to growing sales for the brand within our markets.
“We are already experiencing strong demand for the brand’s flagship reusable swim nappy, the Happy Nappy and its robust, flat-pack Go Splash Swim Vest has proved a huge hit with our customers this summer.”
Yobio joins a growing roster of distributors which stock Splash About products across Europe, including Greece and Cyprus.
