“Every year it is exciting to see how everything comes together shortly before the start and how each piece of the puzzle falls into place to create the overall picture of the Spielwarenmesse,” begins Christian Ulrich, board spokesperson at Spielwarenmesse eG. “Our employees are working flat out in all areas to achieve this. If you want to imagine the current mood in the company, it’s best to think of a beehive in spring.”
With Toy Fair in New York not taking place in 2024, last year the global gaze completely turned to the Nuremberg-based fair, and this was reflected in the statistics.
“2,354 exhibitors from 68 countries – that’s 10% more than 2023 – presented their new products,” says Christian. “On the visitor side, we counted 57,000 retailers from 125 different nations. The current status for Spielwarenmesse 2025 is also pleasing. We are expecting a larger exhibition area at the start of the fair. Our new hall layout, which has opened up further growth opportunities for some product groups, will also contribute to this.”
Part of the new layout sees the growing school supplies, stationery and creative design sector now together in Hall 2, which has direct access to Baby & Infant Articles and Lifestyle Products in Hall 3C. The ToyTrends will take advantage of a new location in Entrance Mitte, while a new 400 m² special area has been created in Hall 7A to fit in with the Sport, Leisure and Outdoor product group.
You can read more from Christian, as well as a number of exhibitors as they share their thoughts and plans for the show in the latest issue of Progressive Preschool. Plus we also highlight just some of the preschool toys which will be found on the show floor.
You can read our dedicated Spielwarenmesse section by clicking here.
This feature originally appeared in the January/February 2025 edition of Progressive Preschool. To read the full publication, click on this link.
