Last week’s Spielwarenmesse Digital proved a popular draw for the toy industry.
The event week spanned the original dates for the fair – 2-6 February – with organiser Spielwarenmesse eG recording 10,813 visitors from 82 different countries over the five days.
The programme of presentations was also a success, being accessed 22,000 times.
“For a long while we were committed to a fair that people could physically attend and we’re pleased that we were able to switch to the Spielwarenmesse Digital format at such short notice,” said Christian Ulrich, spokesperson of the executive board. “Although the event in Nuremberg is irreplaceable, with our week of events we were able to offer industry professionals up to date insights into the market and plenty of inspiration.”
From start-ups to well-known companies, 642 exhibitors from 43 countries were there to present themselves and their selected innovations. Their profiles were clicked on 108,517 times. Moreover, the manufacturers’ presentations attracted particular attention – the ‘Exhibitors on Stage’ area was viewed about 5,000 times.
Interested parties are still able to buy a ticket for the platform – which can be found at digital.spielwarenmesse.de – until 6 March, while all of the presentations will be available on demand until end of August.
Christian continued: “In this way we can reduce the wait until the next Spielwarenmesse in Nuremberg, where the industry will finally be able to meet up again in person from 1-5 February 2023.”
