From today (Wednesday 2 February), the Spielwarenmesse virtual platform is open for business.
Running from 2-6 February, the original planned period for the physical show in Nuremberg, Spielwarenmesse Digital will aim to give exhibitors, the trade and media representatives the opportunity to immerse themselves in current trends and topics, as well as to exchange views and experiences.
“In Spielwarenmesse Digital, we have created a multifunctional platform that puts people at its centre and where industry professionals can target their networking to their own specific interests,” explained Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG.
The digital opening took place at 9am, followed by keynote speaker Philippe Glorieux, head of marketing at IMPS (which looks after The Smurfs brand) giving his insights into a sustainability project in conjunction with the UN.
At the same event, the winners of the ToyAward will be announced in their various categories, which for the first time will include sustainability.
When it comes to trends and special topics, all of the winners and nominees of the innovation award will be profiled on Spielwarenmesse Digital, while the ‘Toys Go Green’ mega trend will feature presentations on the subject of sustainability and examples of products in each of the individual categories.
The exhibitors have further innovations not only on their own profiles but also within the special themes, such as Tech2Play and the TrendGallery. Meanwhile, the Insights-X Area presents a compact overview of attractive associated product ranges from the stationery sector, with over 50 product ideas.
New talent and business contacts are to be found in the Startup Area, the Service Providers Area and at the ‘Internationale Spieleerfindermesse – Game Inventors Convention’. For selected digital areas, virtual lounges are available where interested industry participants can hold discussions and get in touch with the Spielwarenmesse team.
Talks on the Toy Business Forum will be in both German and English, while there will also be LicenseTalks.
Christian continued: “Even if we cannot replace the original event in Nuremberg, in Spielwarenmesse Digital we can offer an up-to-date overview of the market and, above all, plenty of inspiration.”
