Nursery brand teases plans for new products, partnerships and events to mark occasion.
The popular Sophie la girafe nursery brand is gearing up to celebrate 60 years this year.
The brand – which was born in 1961 in Paris – will welcome a number of new product lines throughout the year.
It has also teased ‘a big partnership, a big surprise (product wise) and a big event’ to celebrate the milestone birthday.
New product lines will include babywear from Poetic Brands and Püttman, with collections launching in the UK, Channel Islands and Eire, plus Germany, Austria and the Middle East respectively.
In addition, customisable card specialist Planet Cards will be offering a complete range of Sophie la girafe birth announcements.
The new products will follow on from a solid 2020 for the brand, which saw it welcome a number of new partners and launch several new collections.
These included decoration kits from HAZA, creative kits from SES, baby fragrances from Angel Cosmetics, hearing protection from Alpine, baby towels from Knit Planner and a plush pacifier holder from RaZbaby.
In addition, it also renewed its existing partnership with Narumiya International for new clothing collections, plus Poree Havlik for products including baby sleeping bags, bed bumpers, changing mats, bibs and baby armchairs among other lines.
