Smyths Toys unveils new catalogue and Mattel partnership

Retailer launches 300-page catalogue for Christmas 2020 and partners with Mattel on new video campaign.

Smyths Toys has launched its new 300-page winter catalogue, carrying a raft of inspiration for the festive season.

The new catalogue – which officially launched on Friday September 25 – includes a wide selection across toys, outdoor, video games and baby products.

The retailer is supporting the catalogue release with a number of savings this week in-store and online across a wide range of toys.

In addition, Smyths has partnered with Mattel on its new video campaign which is targeting five million views on YouTube and children’s TV, as well as a digital takeover.

You can check out the ad below:

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